Who we are
We have two sides to our outdoor passion and it all involves water. Just in different states. LIQUID and FROZEN.
We help fuel and promote the outdoor culture by striving to do the right things, the right way, everyday. Best brands, best advice, best information, all so that you can make the right choices for you and your outdoor experience. Our boards come from real shapers. Our skis from true Nordic countries with decades of experience and as much as we want your business, we want to get you on the right gear even more. Don't just click "BUY NOW". Call us! We can get you dialed in. The right gear is not a commodity, it's an experience.
Gus Schumacher, Olympian and USA XC ski Team Member
What is a Nordic lifestyle? Simple, is the best way to describe it. Living slow and long. Swedes call it "lagom". Danes call it "hygge". It all really means one thing. Live a good life. Do the small things that make a real difference in life. It's not the showy stuff. It's the meaningful stuff. That perfect view outside your window on a cozy fall day. Slipping into the right gear to get out in.
Spending quality time inside or out, with the right people and the right things around you.
JOIN US OUTSIDE!
Paddleboard and Nordic Specialists
N8069 County Highway F Suite 101
Ixonia, WI 53036
877.473.1199
262.261.3800 local
877.473.1199
262.261.3800 local